Keep an Eye Masterclass: Stefanie Posavec (sold out) Handcrafted Data: off-screen approaches to data visualisation

  • price-icon
    • 03-10: 10:00 - 17:00
    • 04-10: 10:00 - 17:00
    • 05-10: 10:00 - 17:00
  • price-iconSweatshop (Industriekade 15)

Data visualisation, information graphics and data-driven artworks are often associated with incredible programming skills, complex software and screen-based visualisations. But how would your design sensibility change if you worked with an analogue, handcrafted approach as opposed to code and screens? 

During this masterclass by Stefanie Posavec, you’ll learn the basic principles and processes of data visualisation through experimenting with non-traditional and physical methods. You’ll discover how to use data as a creative material to inform any kind of design and discover a new way of seeing and engaging with the world, where everything and anything can be a creative starting point for expression.

You’ll learn how to gather and structure a dataset based on your own experience during Graphic Matters by observing the festival and its surroundings. Next, you’ll visualise your dataset in an analogue approach within the physical space. Your artwork can be an object, interaction or experience (anything from a physical object to a drawing to a dance) that expand the language of data visualisation into a new avenue.

By the end of the masterclass, you understand the design process of a data visualisation and how to access a different starting point for working with data and shaping its aesthetic (even if you move onto your computer / into code at a later point).

After the masterclass you know how to:

  • see data all around you
  • become a data collector in your daily life
  • use data to communicate personal, intimate subjects
  • understand what data visualisation might need besides the visualisation itself
  • undertake basic data analysis as part of the design process
  • use visual inspiration as a guiding design principle
  • apply a creative approach to make a data visualisation
  • create a custom made method for a data visualisation 
  • use rule-based drawing as an approach to create a data visualisation
  • produce and create a dataset with attributes and categories


Thursday – introduction & tour
Morning: get to know each other, discuss the masterclass brief & Artist Talk by Stephanie.
Afternoon: visit Graphic Matters to gain inspiration and determine the dataset you’ll be collecting.

Friday – visualising collected data
Morning: collecting and analysing your data.
Afternoon: working individually on visualising your data, interspersed with short lectures and feedback.

Saturday – final visualisation and exhibition
Morning: resolving final analogue visualisation with time for one-on-one feedback.
Afternoon: create an exhibition of your finished visualisation and present your work to the group. Ending with drinks to celebrate the masterclass! 

You need to have:

  • a basic understanding of what data and data visualisation is and how it can be used/ applied
  • a basic spreadsheet skill / the ability to sort and read a spreadsheet 

You need to bring:

  • a laptop 
  • a sketchpad/ notebook and your favourite drawing and/or writing material (not required, only if you have them)

We provide:

Basic art materials, wifi and printing facilities 


  • The masterclass is open to designers under the age of 36.
  • We’ll let you know if you’ve been selected no later than September 4th.
  • To participate we ask a one-off entry fee of €30,-. More information will follow after selection.
  • Lunch/dinner is not included in the masterclass. The festival location, the Havenkwartier, offers a diverse range of restaurants.
  • A passe-partout is included in the masterclass.



Want to join this three-day masterclass? Please fill in your information below. Registration closes on the 28th of August.



Keep an Eye Foundation
This masterclass is made possible by the Keep an Eye Foundation, a Dutch foundation dedicated to talent development, supporting various organisations nationwide. Read more about it here.

Stefanie Posavec

Stefanie Posavec is a London-based designer, artist and author of Dear Data and Observe, Collect, Draw!

Data is Stefanie’s favoured material, with projects ranging from data visualisation, book design and information design to commissioned artworks, often using a hand-drawn approach.

Her work has been exhibited internationally at major galleries including CCBB (BR), Centre Pompidou (FR) and The Design Museum (GB). Stefanie was Facebook’s first data-artist-in-residence and more recently she was the data-artist-in-residence at the National Maritime Museum (GB). Dear Data (in collaboration with Giorgia Lupi) has been acquired by MoMA as part of their permanent collection.

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