Letters and signs: from a young age, we learn to use them without actually questioning them. Do you look at letters differently when you delve into the origins or future of serif characters and realise what meaning they (can) carry with them?
The Graphic Matters programme of 2024/2025 is entirely dedicated to the theme ‘Typical Type‘, which we officially kick off with this Summer School. During the three days, letters, characters and typography take centre stage.
Within (graphic) design, typography often plays an important role. Characters are not only essential for effective communication, but also for cultural understanding and inclusion. Letters are the result of hundreds of years of discovery, discussion and exchange. How we shape letters contributes to the emotional charge and impact of our communication.
The masterclasses give depth to the theme from an investigative, craft and future-oriented perspective. The masters share their typographic skills and knowledge about current developments in the field.